Medisum empowers people to take control of their health and create a more balanced lifestyle with energy-rich, all-natural products
scientifically proven to boost well-being and vitality. Medisum helps people take control of their health by boosting weight loss and
wellbeing. Medisum TRIM 1 + 1 is a complementary medicine that contains all-natural active ingredients to help to achieve and
maintain healthy weight loss goals. When taken as part of a balanced lifestyle, it provides a safe and natural way to feel healthier,
lighter and more in control of weight.
Medisum started Daigou Connection campaign in August 2018.
A clear positioning of the brand is critical for the Daigou campaign. We did research on the attractiveness of weight control products
in the Daigou market. We found that Chinese customers concern about the ingredients and safety of such types of products. They
are looking forward to having a natural and inspiring experience with the products.
To differentiate with the other weight control products in the market, we introduce the brand to the Daigou community with a
strengthened image of “plant extracts – natural” “TGA approval – safety” and “inspiring – community”, delivering not only a product
but a lifestyle to Chinese consumers.
We ran an advertorial campaign on 9th Aug.
The advertorial kicked off the Daigou market, assisting Daigou and customers to understand the benefits of Trim 1+1 and strengthen
Medisum’s market positioning.
For now, we are:
1. Introducing Medisum to 240 Daigou shop owners, 40 Taobao store owners, and 600 tour guides in Sydney and China;
2. Promoting Medisum within Daigou community (Wechat groups & Wechat moments);
3. Listing Medisum on the Liao Aus service account online mall;
4. Having Medisum banner inserted in the weekly updated articles on the Liao Aus service account;
5. Keeping the marketing communication with Daigou retailers on behalf of Medisum;
6. One full-page editorial on Australian Travel Guide Sept Issue;
7. Putting up 100 Medisum posters in Daigou shops of Sydney.
Banner inserted in the weekly article
The first advertorial released on 9th Aug attracts 40,528 page views and highly active engagement: 40+ comments, 735+ forwards,
138+ collects. Tens of customers share their experience with us about their stories of weight control.
Who are the audiences
– 700k highly active followers, because they need to track their
shipping items on the account.
– All the followers have had at least one experience of buying
Australian products from Daigou.
– 80% of the followers are female, they are big spenders on
vitamin, skin care, baby care, and food products.
– The follower’s number is increasing 1000-1500 on a daily basis.
– 100k+ followers are in Australia, and the others are mainly
distributed in the developed areas of mainland China, who are
likely to try something new.