BodyBlendz was created in Australia in March 2014 out of a passion to create products that not only evoke a complete sensory delight, but that are bursting with mother nature’s super ingredients, to ensure real results while being kind to the planet.
Fast forward just a few short years and BodyBlendz has reached cult status in the U.S, Europe and Brazil. The entire process of creating BodyBlendz products is done right here in Australia, from concept, to manufacturing to sourcing super ingredients.
Strategy for Success
– Differentiation strategy in Daigou Market
– Strong distribution & pricing control
– Strong marketing portfolio on social media
– Solid endorsements by celebrities and influencers
– Engage with the Daigou community by presenting in events
– BodyBlendz started Daigou Connection campaign in July 2018.
– The aim of BodyBlendz is to expand the brand reputation by differentiating from its
– strong competitors, and improve sales in the Daigou channels.
– Wechat Management: Wechat Advertorial got 30k+ page views.
– Tourist Market Management: Advertised with Connect China Australian Travel Guide with 150K+ impressions.
– Little Red Book Management: gain feedbacks from Daigou and distribute reviews on social media.
– Event: present in the Daigou 2.0 event, which is the grand opening of the biggestDaigou shop in Sydney.
Online Mall Listing
Banner inserted in the weekly article
Creative on Australian Travel Guide and posters in Daigou shops
The sales have seen a stable increase in our channels, and the strong marketing portfolio of the brand assisted with the high acceptance of Daigou retailers. ROI (4 months) = 0.41