Bellamy‘s - Media Buying Agency | Chinese Advertising Media Agency | Media Buying Services | ConnectX

Background

Bellamy’s Organic is Australia’s leading producer and distributor of Australian made organic baby food products founded by a Tasmanian family in 2004 wanting to provide a convenient nutritious organic choice for their children. Bellamy’s offer a range of organic food and formula products for babies, toddlers and young children, with over 30 products in our range from birth to early childhood.

Campaign Introduction

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ATGAudienceProfile2

Who are the audiences?

ATGAudienceProfile

Who are the audiences?

Where the magazine can be seen?

Where the magazine can be seen?

Bellamy’s Organic started Australian Travel Guide campaigns with Connect China since October 2017. To have better exposures to the Australian inbound Chinese tourist market, Bellamy’s Organic sponsored the Back Cover of Oct issue, the Front Covers of Nov and Dec issues.

During the campaign period, over 160,000 Chinese tourists were engaged with Bellamy’s brand information in hotels and tour buses.

Now, Australian Travel Guide has become one important medium in Bellamy’s China market strategy and Bellamy’s Organic will start a new campaign with Connect China from October 2018.

Who are the audiences?

The typical audience is aged from 30 to 49 years old. This group of people is likely to travel with their partners and spouses or with friends, and they are big spenders of luxury, skincare, healthcare, and maternal-infant products.

Where the magazine can be seen?

A distribution system of 16 hotels, 90 tour buses, and 150 rental cars in Sydney. Targeting both Group travellers and FIT travellers (Free & Independent Traveller) with 100,000 monthly impression.

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