Latest Insights
Take a break and read all about It
ANBA Drives Largest-Ever 6.18 Campaign With Taobao Global
June 18, dubbed as China’s mid-year Black Friday, is the second most prominent e-commerce shopping festival after Single’s Day in China. This e-commerce event creates
Taobao Global Successfully Launched Online “Project Magellan” in Australia
Taobao Global, under Alibaba’s Taobao Marketplace that enables overseas merchants to sell different foreign products to Chinese consumers and creates business for SME brands from
How To Reach Chinese Customers Via Taobao Global
Australia and New Zealand’s local brands targeting the China market have been approaching Chinese customers by developing and customizing “China Style” products and brand images.
How Taobao Global Develops A Brand From 0 To 1 In The Chinese Market
If the name ‘Alibaba’ wasn’t the first word came to your mind when talking about ANZ to China e-commerce, the missile must be deflected from
ConnectX Announces Strategic Partnership With Taobao Global
Australia – New Zealand Buyers Association (ANBA), powered by ConnectX, recentlly announced a strategic partnership with Taobao Global to facilitate the better and more efficient
Chinese New Year Promotion Season – Red Book Package 2020
2020 Chinese New Year is just around the corner. After this New Year holiday season, on 24th Jan 2020 we will be celebrating the Chinese
The cost of establishing a brand portfolio in China # Coffee Chat With Kevin
This episode we receive a letter from a top distributor of China to talk about the requirement for them to choose a brand to import
ConnectX Upcoming Offers – Nov & Dec 2019
We are excited to share that we have three offers that are taking place in the next upcoming months. Each offer utilises different strategically crafted
Influencer Marketing Case Study: Pony’s Australia Trip
In August 2019, ConnectX invited PONY, an influential Korean make-up artist and beauty blogger, to Sydney to promote four beauty and make-up brands, including Dr
Things you should know before entering the China market # Coffee Chat with Kevin
Coffee chat with Kevin 👏 Kevin introduces the tips which are basic but are very easily neglected by brands. This is the first episode of
Will Pan’s First Concert Tour to Australia – Alpha Coming Home
Will Pan, a Taiwanese-American hip-pop icon, is coming to Australia for the first time with his concert tour – Alpha Coming home – in April
“OMG 玩美咖” Case Study – Le Fay
Brand Portrait Australian brand emerging to the Chinese market Industry: Oral care Positioning: Premium oral care brand Stage: Brand start from “0“ Celebrity Promotion
We deliver enriching end results for our clients.
