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Influencer Marketing Case Study: Pony’s Australia Trip
In August 2019, ConnectX invited PONY, an influential Korean make-up artist and beauty blogger, to Sydney to promote four beauty and make-up brands, including Dr
Will Pan’s First Concert Tour to Australia – Alpha Coming Home
Will Pan, a Taiwanese-American hip-pop icon, is coming to Australia for the first time with his concert tour – Alpha Coming home – in April
“OMG 玩美咖” Case Study – Le Fay
Brand Portrait Australian brand emerging to the Chinese market Industry: Oral care Positioning: Premium oral care brand Stage: Brand start from “0“ Celebrity Promotion
ConnectX is Officially Appointed as the Strategic Partner APAC of “OMG WanMeiKa” – # 1 Beauty Lifestyle Web Show of China
#1 Beauty Fashion Web Show of China“OMG WanMeiKa” Australia Trip It’s a great honor to work with the #1 fashion and lifestyle show of China
Do You Know More Brands are Choosing Nano- and Micro-influencers to Advertise Now?
Influencers have been a large part of the social media landscape for the past couple of years. Here is a changing trend of consumer’s
Disclosure of Daigou Market Secret: The Barrier to Enter Chinese Market Has Been Higher
Astounding market momentum from the Daigou potential has led to buyers outside of the Chinese market to utilise a selling point from distributing local Australian
Live-streaming is Booming in China: How Will It Change The E-commerce Industry?
Can you imagine that a top makeup live streamer in China made sales revenue of 6 million yuan (around AUD1.25 million) within 3 minutes? His
Have Your Brand to be Endorsed by the Celebrities During Their Visit to Australia
A great opportunity for Australian Brands to work with the top online program of China. Top Online Lifestyle Program IP The Online Show is
The Cross-Border Retail Summit of No.1 Daigou Retailer AUMAKE
The total value of products via the cross-border retail market estimated in Australia to be $1.5b to $2b p.a. How to penetrate the market? There are
618 E-commerce Shopping Festival: The Affordable Starting Point to Build Brand Image In Chinese Market
June 18, dubbed as China’s mid-year Black Friday, is the second most prominent e-commerce shopping festival after Single’s Day in China. This e-commerce event creates
How to Choose the Right KOLs for Your Brand?
What is KOL? What is Key Opinion Leader (KOL) or influencers? They are the expert in specific area – mostly are beauty, cosmetic, fashion or
How Would China Omni-Channel Distribution Boost Renenue
•China’s consumption expenditure contributed 76.2% to GDP growth in 2018;•The market for imported goods totaled US$2,078.10 billion in 2018, an increase of 12.9% over the
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