DAIGOU CONNECTION – Media Buying Agency | Chinese Advertising Media Agency | Media Buying Services | ConnectX


– The most effective way to sell your products to the Chinese end customers

Daigou, or overseas personal shopper is a channel of commerce in which a person outside of China purchases goods (mainly beauty and health products but also groceries) for a customer in mainland China. The phrase means "buying on behalf of".

Trust within social circles is at core to this Daigou business model, where growing consumer class in Mainland China prefer to buy products through people they know. It’s pretty cost effective through the word-of-mouth channel to create brand awareness back to China.

Daigou Connection enables brands connect with:


Daigou shops


Taobao stores


Tour guides

How does the program work?



Step 1: Sharpen your product features and brand stories, and build sufficient marketing content on Chinese social media for Daigou shoppers to refer.


Step 2: Introduce your brand to Daigou retailers/tour guides, each one of them is connecting to thousands of individual Daigou shoppers and end-customers.


Step 3: It’s time to sell! Daigou Connection is able to distribute your products to the shelves of the Daigou shops. We engage with the Daigou retailers who empower individual Daigou shoppers.


Step 4: Attract the attention from individual Daigou and end-customers. Broadcast your product information in Daigou Wechat groups, Wechat moments, and of course, inside the physical Daigou stores.

What is unique about our program?

Each our tour guide is a competent Daigou person.

Each month, a tour guide will lead at least 15 travel groups with at least 25 people in each group, which allows a tour guide to have at least 300 new customers followed his/her WeChat account every month.

In Daigou Connection selling system, we work with over 600 Chinese tour guides based in Sydney and mainland China with the reach of over 120,000 new customers every month.

Cherub Rubs Case Study

Coconut tree Case Study

Body Blendz Case Study

NLab Case Study

Medisum Case Study

La Mav Case Study

Golden Health Case Study

The program only supports 2 brands a month as it takes efforts to have both marketing and distribution done well.

Contact the media consultants for a media kit