We are excited to share that we have three offers that are taking place in the next upcoming months. Each offer utilises different strategically crafted marketing plans to meet each of our client’s objectives and vision.
“OMG玩美咖” Australia Trip – Dec 2019
OMG玩美咖 is a Chinese social media program that streams fashion lifestyle related video content on 20 most popular streaming platforms of China. With 3-5 million views for each episode, OMG玩美咖 is ranked as the #1 web program in China, which is hosted by the well-known MC Weijia Li and Xiaoya Wang and a celebrity. The show utilises outdoor activities and indoor beauty expert tutorial experiences to connect with their audience.
In July, ConnectX worked with OMG玩美咖 to feature three brands, including Kevin Murphy, Lefay and Melrose. The hosts and a celebrity guest brought the viewers through an entire experience with the products. This is an effective and engaging way to present the brand’s story as well as increasing viewer’s product knowledge and understanding. Moreover, OMG 玩美咖 will go to popular pharmacies such as Priceline and Chemist Warehouse to suggest that these brands are high quality and legitimate as well as showing where viewers can purchase the product. Lastly, they would go back to the studio and invite beauty experts to provide a professional review of the product to increase credibility and emphasise the benefits of the brand.
Through this immersive and interactive engagement, viewers are able to understand the brand’s story as well as being able to see the positive effects of the products. Want to learn more about how this strategy plays out in action? Click here to read our Lefay Celebrity Collaboration Case Study.
Who should keep an eye on this offer? Skincare, Makeup, and Lifestyle brands
Offer deadline 18th Nov 2019
Check out our project with OMG
Pony’s Milk Tea Makeup Tutorial Video – Dec 2019
In December, Pony, Korea’s most successful makeup artist and beauty guru, will release a Milk Tea themed makeup tutorial on Weibo. The video will be studio produced in Korea, where she will recommend various products and brands while demonstrating how to apply each product.
With only one product placement left in this video, beauty and makeup brands need to take advantage of this opportunity to increase brand awareness and value. In promoting products in this form of content, viewers are able to see the benefits and effects of the product in an authentic and engaging way.
Who should keep an eye on the offer? Skincare, Makeup, and Lifestyle brands
Pony’s #Water Jelly Makeup Tutorial. With over 70 million viewers and more than 10 million Weibo Clicks, the video became No. 14 trending on the Weibo Hot Search. Utilizing an influential KOL is able to demonstrate the value and quality of your brand and product is an effective way in converting traffic into sales. Click here to read our Case Study with Pony.
Offer deadline 25 Nov 2019
Check out our project with Pony in Aug 2019，you also can watch the full-version video on iQiYi
Will Pan’s “Alpha Coming Home” Concert Tour – Apr 2020
In April 2020, Will Pan, a Taiwanese- American hip hop icon, is coming to Australia for the first time with his “Alpha Coming Home” tour. Popular among millennials, this musician and actor has published 11 albums and has won more than 100 music awards in China, Hong Kong and Taiwan.
ConnectX is delighted to cooperate with Warner Music to bring Pan to Australia. This is a great opportunity to gain brand awareness and engagement from specific demographics. As a marketing agency who organizes the concert, we introduce the concert combined with innovative marketing activities. The sponsorship package includes branding services and also performance ads activity to improve the sponsors’ conversion rate.
Tickets will be announced in November the 18th, so stay tuned!
Who should keep an eye on the offer? As this icon is popular among young students and 30+ years old adults, companies such as Finance, Property investment or Beauty brands would not only gain massive and effective exposure but will achieve high conversion rate.
Check out the concert trailer
ConnectX offers the Connect China Initiative(CCI), an exclusive marketing program for Australian/New Zealand brands to connect with the Chinese market by establishing your unique marketing assets and distribution network.
Any inquiries relevant to the offers please contact 02 9267 2972, or email firstname.lastname@example.org for a quotation and free media consultation.