ConnectX is Officially Appointed as the Strategic Partner APAC of “OMG WanMeiKa” – # 1 Beauty Lifestyle Web Show of China

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#1 Beauty Fashion Web Show of China
“OMG WanMeiKa” Australia Trip


It’s a great honor to work with the #1 fashion and lifestyle show of China ‘OMG WanMeiKa’ as their strategic cooperation partner in APAC, and have this chance to share Australian brands with Chinese consumers on such a good platform.



‘OMG玩美咖’ is the No.1 fashion and lifestyle web show in China with an average of 3m-5m views for a single episode. This July, the program invited Zixin Jiang, the actress of the phenomenal TV series , to travel with the famous MCs Weijia Lee and Xiaoya Wang in Australia, introducing the hottest products to Chinese audiences.



Here’s a throwback of ‘OMG玩美咖 Australia Trip 2019’ shooting sets in Sydney and Melbourne. 

This time, the program presented the leading Australian wellness brand – Swisse, the professional salon hair care brand – Kevin Murphy, the leading organic superfood brand – Melrose, and the premium propolis oral care brand – Le Fay. The celebrities trace the DNA of the brands with Australian beauticians, stylists and nutritionists. 

In cooperation with 30 online media, including Mango TV, Tencent video, Second hot, Youku, Baidu video, etc., the video series will be featured on the homepage with an estimated 20 million views for the four brands accumulation.



ConnectX team is the official cooperation agency for the shooting, coordinating and planning the trip for celebrities and designing the scenario of integrating brands with the program.

Our fellows were working closely with the celebrities and the casting group to ensure the show will be perfectly presented to the audience. 



The #1 Beauty Influencer – Pony’s Trip to Australia



Pony is the most influential fashion blogger, the top makeup artist in Asia with 50 million followers on her Chinese social media. (8.4m+ followers on Weibo, 1.1 million on Wechat, 4.1 million on Red Book). She is a strong opinion leader in seeding skin care, make-up, and fashion brands.

The brands she recommended will have a high chance to become best-seller products and even being sold out. She is widely favored by luxury fashion brands, including Chanel, Dior, YSL, Givenchy, Shiseido, SK2, Burberry, Giorgio Armani, and Lancome. 



Pony in Australia
Travel Vlog is the most popular form of advertising, which is very persuasive to followers. Pony will visit Australia in the early of August, and she will share her dining/accommodation experience, recommending the hottest products of Australia during her travel.

Shooting Time: Aug – Sep 2019

Sponsorship Options
Product placement: shopping scenario in either pharmacy stores or malls and showcase your products; analyze the brand characteristics and recommend products by using her professional knowledge.

• Vlog Duration: 7-12 mins
• Product Exposure: 1 min+

Multi-platform Exposure
•25 mainstream Chinese social media and video platforms; estimated views: 50 million+; estimated clicks: 100 million+
•Videos will be featured, reach 50 million beauty fashion targeted audiences

Sales Conversion
1. Link to Taobao or T-mall’s shops via Weibo posts
2. Taobao Shopping Links via WeChat Official Account
3. Link to Taobao Shops via TikTok or Yi Live streaming

Who Should Consider this Opportunity
Makeup, skincare, fashion brands and daily necessities; Hotels and restaurants.

Sponsorship Investment
The sponsorship package rate is ranging between $50k – $70k

Please send email to if you consider knowing more about the opportunity, the consultant will send the sponsorship media kit and quotation to you.
Want to reach the lucrative Chinese and local Daigou market, and make your product stand out? Please contact for a quotation.

ConnectX offer Marketing & Distribution services 

  • Brand Management – build Chinese marketing assets on Chinese social media (WeChat, Weibo, Little Red Book, Taobao live-streaming and Baidu)
  • PR & branding (celebrities, influencers) and print advertising (Elle, Bazzar, Women’s Health etc).
  • Event management – from creative concepts through to stage management and delivery.
  • Distribution –  build your selling channels to China.

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