Why Target Chinese Tourists?
  • They come to Australia to shop
  • They are the most powerful group of word-of-mouth broadcasters
  • They are the key influencers who would increase your brand’s reputation back in China
  • They drive the demand of Daigou (Chinese oversea shoppers) channel
Chinese Tourists Profile


repeat visitors


come for leisure

$2 in $3

is spent on retail


nights average stay

In 2016, visits from Mainland China to Australia were 1.2 million. By 2024, the number will be increased to
2 million.
In 2016, the total spend by Mainland China visitors in Australia was $ 9.2 billion. By 2024, the number will increase to $ 13.7 billion.
Average spending by Chinese tourists in Australia was $ 8137.3 in 2016. Spending by Chinese tourists in Australia has increased by 55% over the past 3 years.
Now we understand the Chinese Visitor Market, the challenge is:
Connect China
– The No.1 Media Brand Targeting Chinese Tourists in Australia
Partner With

Targeted & Accurate

Targeting to the audience with strongest purchasing power and the most powerful group of word-of-mouth broadcasters.

High Exposure

Exposure to a minimum of 90,000 Chinese visitors every month.

Appealing & Engaging

The audience value Connect China guidance on shopping and travelling in Australia.

Most cost-effective

CPM starts from $0.1 with highly targeted traffic.
Strength & Guarantee
The most cost-effective media channel
Recommended by tour guides
Targeting 90,000+ Chinese visitors per month
Almost a 100% AIR (Average Issue Readership) and high chances of re-reading
87% of the audience value the ads as their shopping guidance in Australia
43% of the audience spread words of these brands back in China