In 2016, China was Australia’s second largest inbound market for visitor arrivals and largest market for total spend. Chinese tourists represent 37% of the entire international retail market in Australia.
Connect China Australian Tour Guide’s audiences are the groups of people with the strongest purchasing power and word-of-mouth influence.
Media Channel Reach:
- Tour Bus
Tour Groups: 1,822
- Hotel Chain
3 Hotels, 316 rooms and lounge rooms.
Total Coverage: 59,028 Chinese tourists in Oct 2017