Connect China Tour Guide Oct 2017 Issue Report

Chinese Advertising Media Agency

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In 2016, China was Australia’s second largest inbound market for visitor arrivals and largest market for total spend. Chinese tourists represent 37% of the entire international retail market in Australia.


Connect China Australian Tour Guide’s audiences are the groups of people with the strongest purchasing power and word-of-mouth influence.

Media Channel Reach:

  • Tour Bus

Tour Groups: 1,822

Impression: 40,448

  • Hotel Chain

3 Hotels, 316 rooms and lounge rooms.

Impression: 18,580

Total Coverage: 59,028 Chinese tourists in Oct 2017


Distribution pictures:

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