Chinese New Year Promotion Season – Red Book Package 2020

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2020 Chinese New Year is just around the corner. After this New Year holiday season, on 24th Jan 2020 we will be celebrating the Chinese New Year’s Eve and it’s turning to be Year of the Rat.


In the holiday season, brands and service providers are competing hard for traffic exposure to the Chinese community in both Mainland China and Australia. Red Book is seen as one of the most important content strategies in China for now, and ALL brands need to build their brand portfolio on the platform to engage with their end-customers.


After carefully screening the KOLs and KOCs on Red Book, we launched the most cost-efficient package for different brands’ demands:

These packages are designed for the brands that would like to build a visible presence on Red Book with great content contributed by KOLs and KOCs on different levels.


Package A – 50 KOLs


Tier Followers Numbers
Micro 200k+ 2
Upper Mid 100k~200k 3
Mid 50k~100k 15
Nano 10k~50k 15
KOC 10k- 15
$12,000 – $15,000


Package B -30 KOLs


Tier Followers Numbers
Micro 200k+ 1
Upper Mid 100k~200k 1
Mid 50k~100k 8
Nano 10k~50k 10
KOC 10k- 10
$8,000 – $8,500


Package C – 20 KOLs


Tier Followers Numbers
Nano 10k~50k 20
KOC 10k- 10
$5,300- $5,600


Please send an inquiry to if you consider knowing more about the packages, the consultant will help you to screen the most suitable KOls and KOCs for your products.


Wishing you a happy holiday season, and we look forward to working together on your Chinese market strategy.

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