Chinese consumers represent a large and profitable market. If business owners take the time to understand the mindset of these consumers, they can benefit from learning to market to them. Here a ...

  Experienced marketers and business owners know that it’s easier to create a great marketing campaign and sales strategy if they understand the demographic they want to target well. Stu ...

  Chinese tourists visit Australia quite often, especially around the holiday season and that can be a boon for many Australian tourist businesses. However, most businesses don’t know ho ...

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Connect China Australian Tour Guide audience is the group of people with strongest purchasing power and word-of-mouth influence. In November 2017, Australian Tour Guide cover page was sponso ...

In 2016, China was Australia's second largest inbound market for visitor arrivals and largest market for total spend. Chinese tourists represent 37% of the entire international retail market ...

Every business understands the importance of Chinese tourists market within Australia, but only a few know how to target them accurately. As the only tour guide publishes in Chinese travel buses, ...

Consumers in China are adopting smart TVs at a pretty brisk pace. Projections from iMedia Research released in March 2017 put sales of the devices at 46.6 million this year, and climbing to 52.2 milli ...

Many of the advertisers asked us: do you think the way of advertising for Chinese audience is different to those of Australia? There are definitely perceptual differences for understanding an a ...

  Let's start with some figures about the Chinese tourist market in Australia:   Chinese tourists represent 37% of the entire international retail market in Australia. $1.4 bill ...

  If you’ve never worked inside an agency or with an external agency partner, you might not feel like you really understand what an agency does.   Many clients came to us and a ...