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Chinese consumers represent a large and profitable market. If business owners take the time to understand the mindset of these consumers, they can benefit from learning to market to them. Here a ...
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Experienced marketers and business owners know that it’s easier to create a great marketing campaign and sales strategy if they understand the demographic they want to target well. Stu ...
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Chinese tourists visit Australia quite often, especially around the holiday season and that can be a boon for many Australian tourist businesses. However, most businesses don’t know ho ...
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Connect China Australian Tour Guide audience is the group of people with strongest purchasing power and word-of-mouth influence. In November 2017, Australian Tour Guide cover page was sponso ...
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In 2016, China was Australia's second largest inbound market for visitor arrivals and largest market for total spend. Chinese tourists represent 37% of the entire international retail market ...
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Every business understands the importance of Chinese tourists market within Australia, but only a few know how to target them accurately. As the only tour guide publishes in Chinese travel buses, ...
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Consumers in China are adopting smart TVs at a pretty brisk pace. Projections from iMedia Research released in March 2017 put sales of the devices at 46.6 million this year, and climbing to 52.2 milli ...
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Many of the advertisers asked us: do you think the way of advertising for Chinese audience is different to those of Australia? There are definitely perceptual differences for understanding an a ...
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Let's start with some figures about the Chinese tourist market in Australia: Chinese tourists represent 37% of the entire international retail market in Australia. $1.4 bill ...
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If you’ve never worked inside an agency or with an external agency partner, you might not feel like you really understand what an agency does. Many clients came to us and a ...