About ANBA
An association for ANZ businesses to connect with merchants and distributors on Alibaba’s Taobao Global shopping site.
Australia-New Zealand Buyers Association (ANBA) is an independently-operated platform of Australian and New Zealand brands, buyers and distributors. ANBA is also the exclusive officially certified partner with Taobao Global(a member of the e-Commerce Giant Alibaba Group) in Australia and New Zealand. It is committed to helping brands enter and achieve success in the China market. ANBA is membership-based, providing a series of comprehensive services and solutions for member brands, including
- Building brand awareness with integrated marketing solutions;
- Developing sales channels through e-Commerce merchants, distributors;
- Offering logistics and warehousing.
Our goal is to help brands achieve fantastic success in the China market.
a dedicated cross-border e-commerce channel
Taobao Global
Largest Platform
Taobao Global has over 500 million mobile monthly active users.
Hight Quality Consumers
Most of consumers living in major cities with high purchasing power.
Only for International Products
Active consumers of imported products within Alibaba platforms.

High Reputation
Belongs to Alibaba Group, which has a high reputation.
Incubate SME Brands
SME brands generate a combined 40% in gross merchandise value.
Low Risk Scalability
A low-risk and low-cost solution to open new sales channels.
Our Advantages
What does ANBA do as a Taobao Global Partner
B2B networking with Taobao Global buyers and supply chain partners.
B2C live streaming to Taobao consumers to increase GMV.
Build brand awareness through other China social media and e-commerce platforms like Little Red book, Douyin, Wechat, and Weibo, etc.
Establish Chinese marketing material through WeChat advertorial, Baidu SEO, PR article, KOL/ bloggers, Daigou influencers etc.
Warehouse and Storage
How does ANBA Help Brands Enter the China Market
ANBA Membership Program
what's new from us
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Our goal is to help brands achieve remarkable success in the Chinese market.
Our clients
















Join Us to reach the lucrative China market
ANBA connects ANZ local brands with influential Chinese market along with global buyers, distribution network and marketing talent.
For Any Inquiries
please contact
inquiry@anbacn.com.au