Australia and New Zealand Buyers Association

Providing ANZ brands a simple, low-risk, and low-cost solution to open new sales channels, enter the China market, and build a brand presence

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Taobao e-Commerce Stores

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Chinese Local KOLs

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Supply Chain Partners

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GMV Increase

About ANBA

An association for ANZ businesses to connect with merchants and distributors on Alibaba’s Taobao Global shopping site.

Australia-New Zealand Buyers Association (ANBA) is an independently-operated platform of Australian and New Zealand brands, buyers and distributors. ANBA is also the exclusive officially certified partner with Taobao Global(a member of the e-Commerce Giant Alibaba Group) in Australia and New Zealand. It is committed to helping brands enter and achieve success in the China market. ANBA is membership-based, providing a series of comprehensive services and solutions for member brands, including

Building brand awareness with integrated marketing solutions;
Developing sales channels through e-Commerce merchants, distributors;
Offering logistics and warehousing.

Our goal is to help brands achieve fantastic success in the China market.

a dedicated cross-border e-commerce channel

Taobao Global

Largest Platform

Taobao Global has over 500 million mobile monthly active users.

Hight Quality Consumers

Most of consumers living in major cities with high purchasing power.

Only for International Products

Active consumers of imported products within Alibaba platforms.

High Reputation

Belongs to Alibaba Group, which has a high reputation.

Incubate SME Brands

SME brands generate a combined 40% in gross merchandise value.

Low Risk Scalability

A low-risk and low-cost solution to open new sales channels.

Our Advantages

What does ANBA do as a Taobao Global Partner

B2B networking with Taobao Global buyers and supply chain partners.
B2C live streaming to Taobao consumers to increase GMV.
Build brand awareness through other China social media and e-commerce platforms like Little Red book, Douyin, Wechat, and Weibo, etc.
Establish Chinese marketing material through WeChat advertorial, Baidu SEO, PR article, KOL/ bloggers, Daigou influencers etc.