ANBA Drives Largest-Ever 6.18 Campaign With Taobao Global

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June 18, dubbed as China’s mid-year Black Friday, is the second most prominent e-commerce shopping festival after Single’s Day in China. This e-commerce event creates a huge annual sales opportunity for consumer brands around the world.

“618 Shopping Festival” was initially launched by the e-commerce giant Inc in 2010. It is now becoming massive mid-year ecommerce event joined by other e-commerce giants with an increase in transaction volumes by more than 50% year to year.

Given the challenges facing retailers and brands on big spending holidays in China, ConnectX hosted The First live-streaming event, ‘Australia, We Love’ during 6.18 festival 2019, millions of online customers were lead to our sales event to seek for Australian Made products that they loved.

This year, we are launching the 6.18 sales event again! As an official partner with Taobao Global( belongs to e-Commerce Giant Alibaba Group), Australia and New Zealand Buyers Association( ANBA) is honor to organize an online event -‘Australia, We Love 2020’ on Taobao platform to help Australian and New Zealand Brands reach more Chinese audience during this festival.

The only diffenence between last year’s event and ‘Australia, We Love 2020’ is, this year’s event will last for ONE month!

Working with the following brands, ANBA looks forward to celebrating 6.18 with the Chinese customers.

Part of ‘Australia, We Love 2020’ event cooperation brands

Missed this year’s 6.18 event?

Don’t worry, ANBA hosts online sales events every month. Contact us and we can work out a most-suitable plan to develop the Chinese market for you.

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