June 18, dubbed as China’s mid-year Black Friday, is the second most prominent e-commerce shopping festival after Single’s Day in China. This e-commerce event creates a substantial annual sales opportunity for consumer brands around the world.
“618 Shopping Festival” was initially launched by the e-commerce giant JD.com Inc in 2010. It is now becoming a massive mid-year eCommerce event joined by other e-commerce giants with an increase in transaction volumes by more than 50%.
Given the challenges facing retailers and brands on big-spending holidays in China, ConnectX hosted The First live-streaming event, ‘Australia, We Love!’ during 6.18 festival 2019; millions of online customers were lead to our sales event to seek for Australian Made products that they loved.
This year, we are re-launching the 6.18 sales event! As an official partner with Taobao Global, Australia and New Zealand Buyers Association( ANBA) is an honor to organize an online game -‘Australia, We Love 2020’ on the Taobao platform to help AUS&NZ Brands reach more Chinese audience during this festival.
The only difference between last year’s event and ‘Australia, We Love 2020’ is, this year’s event will last for ONE month!
Working with the following brands, ANBA looks forward to celebrating 6.18 with Chinese customers.
Part of ‘Australia, We Love 2020’ event cooperation brands
Missed this year’s 6.18 event?
Don’t worry, ANBA hosts online sales events every month. Contact us, and we can work out a most-suitable plan to develop the Chinese market for you.