618 E-commerce Shopping Festival: The Affordable Starting Point to Build Brand Image In Chinese Market

May 1, 2019

June 18, dubbed as China’s mid-year Black Friday, is the second most prominent e-commerce shopping festival after Single’s Day in China. This e-commerce event creates a huge annual sales opportunity for consumer brands around the world.

“618 Shopping Festival” was initially launched by the e-commerce giant JD.comInc in 2010. It is now becoming a massive mid-year e-commerce event joined by other e-commerce giants with an increase in transaction volumes by more than 50% year to year.

LIVE! AUSTRALIA WE LOVE

LIVE STREAMING + E-COMMERCE EVENT

Live! Australia We Love is a shopping guide live show that targets Chinese online shoppers in mid-year shopping festival (June 18). It will introduce a collection of must-have Australian beauty products and brands with helpful tips during the show.

Partnering with Live! Australia We Love event will give your brand the opportunity to engage potential Chinese customers. Presenting your products with real-time testimonials and interactive product reviews by four influential KOLs. Presence at this affluent exclusive event will position your brand at the forefront of fulfilling and exceeding this evolving demands.

BENEFITS FOR BEING PART OF THE EVENT

PRODUCT SEEDING + SALES CONVERSION

Product Demonstrations

Test your product out live and give your viewers inspiration on how to use your product in their own lives. Make your product demonstrative, authentic and immersive.

Customer Engagement

Interact and answer customer questions online. Build a relationship with customers, which increases credibility and trustworthiness for your brand.

Personality Brand Building

Present your product with its backstory. Add a human element to your product. Help your brand build trust and better relationships with your customers.

Increase Conversion

People can purchase products directly from the live stream, which creates a group effect among viewers then improve the sales conversion rate.

LIVE! AUSTRALIA WE LOVE
E-COMMERCE SHOPPING FESTIVAL
SPONSORSHIP PACKAGE

The Shopping Guide Live Show will reach an estimated 500K viewers

THE WORKING PROCEDURE
EXPRESS YOUR INTEREST AT THE FIRST STAGE

1. Simply reply to the email and the consultants will send you the quotation for the sponsorship and media kit.
2. Express your interest (EOI) being part of the event.
3. The KOLs and the Event Organizer will select brands that fit in the event theme.
4. We will confirm the results and the event details with you.

CONTACT FOR SPONSORSHIP QUOTE

Want to reach the lucrative Chinese and local Daigou market, and make your product stand out? Please contact info @sydneyconnectx.com for a quotation.

ConnectX offer Marketing & Distribution services

Brand Management – build Chinese marketing assets on Chinese social media (WeChat, Weibo, Little Red Book, Taobao live-streaming and Baidu)
PR & branding (celebrities, influencers) and print advertising (Elle, Bazzar, Women’s Health etc).
Event management – from creative concepts through to stage management and delivery.
Distribution – build your selling channels to China.

About Us

ConnectX is an integrated media solutions provider based in Sydney, which is a solution-driven company that combines media and selling channels together to reach a higher conversion rate.

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