Australia and New Zealand Buyers Association

Providing ANZ brands a simple, low-risk and low-cost solution to open new sales channels, enter China market and build a brand presence 

Taobao e-Commerce Stores
Chinese Local KOLs
Supply Chain Partners
0 %
GMV Increase

About ANBA

An association for ANZ businesses to connect with merchants and distributors on Alibaba’s Taobao Global shopping site.

Australia-New Zealand Buyers Association (ANBA) is an independently-operated ecosystem of Australian and New Zealand brands, buyers(Taobao Global Merchants and Wechat Daigou)  and distributors. ANBA is also the only officially certified partner with Taobao Global(belongs to Alibaba Group) in Australia and New Zealand.  It is committed to help brands enter and achieve success in China market. 

With the support of Taobao Global, ANBA will link up excellent Taobao global buyers and other partners to broaden the influence of brands in China market and create a healthy cross-border ecosystem.

ANBA is membership-based, providing a series of comprehensive services and solutions for member brands, including build brand awareness with integrated marketing solutions, develop sales channels through Taobao global buyers, distributors as well as logistics and warehousing. Our goal is to help brands achieve remarkable success in China market. 

a dedicated cross-border e-commerce channel

Taobao Global

Largest Platform

Taobao Global has over 500 million mobile monthly active users.

Hight Quality Consumers

Most of consumers living in major cities with high purchasing power.

Only for Overseas Products

Active consumers of imported products within Alibaba platforms.

High Reputation

Belongs to Alibaba Group, which has a high reputation.

Incubate SME Brands

SME brands generate a combined 40% in gross merchandise value.

Low Risk Scalability

A low-risk and low-cost solution to open new sales channels.

Our Advantages

What does ANBA do as a Taobao Global Partner

  • B2B networking with Taobao Global buyers and supply chain partners.

  • B2C live streaming to Taobao consumers to increase GMV.

  • Build brand awareness through other China social media and e-commerce platforms like Little Red book, Douyin, Wechat and Weibo etc.

  • Establish Chinese marketing material through wechat advertorial, Baidu SEO, PR article, KOL/ bloggers, daigou influencers etc.

Our goal is to help brands achieve remarkable success in Chinese market. 

Our clients

Join Us to reach the lucrative China market

ANBA connects ANZ local brands with influential Chinese market along with global buyers, distribution network and  marketing talent.


For ANZ Brands to Join


For Global Buyers to Join


For Distributors and Investors to Join

© 2020 Australia and New Zealand Buyers Association | All Rights Reserved.

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Supported by Taobao Global